How Do I Find Property Leads?

Real estate agents can find property leads by leveraging a variety of marketing methods. One way to do this is by focusing on building a network of strategic partners who can refer buyers and sellers to them.

This network should include professionals who work with homeowners that are likely to sell their homes, such as bankruptcy and divorce attorneys. Another option is Zillow’s premier agent program, which places advertisements for participating agents next to listings.

Social media

Some brokerages will purchase leads from outside sources and then sell them to their agents. This is a very expensive way to generate real estate leads and is typically higher in the marketing funnel than other lead sources.

Using social media to share your listings on Facebook and Instagram is one of the most effective ways to Property leads. Carousel posts and Instagram Stories are excellent formats to showcase properties. Using relevant hashtags in your posts can increase the reach of your posts and help potential buyers find you online.

Sharing neighborhood information on social media can reinforce your position as an area expert and build trust with potential clients. Sharing positive/neutral news about local events can also boost your brand image.

Business cards

Despite all the online marketing options out there, real estate remains very much a people business. You can meet property buyers and sellers just about anywhere, from community events to chance encounters. That’s why realtor business cards are still a worthwhile investment for any agent.

A good realtor business card will showcase your contact information, including your name, office and mobile phone numbers and email address. It should also include your brokerage’s logo. This example has a minimalist design and features a raised logo that grabs the eye.

A good business card will also make it easier for seller leads to remember how to reach you. It should be easy to read and include your contact details, which are traditionally phone numbers (mobile and office) and email addresses.

Networking

Networking is a tried and true real estate lead generation strategy. Agents can cultivate relationships with industry professionals, including bankers, mortgage lenders, attorneys, contractors, and decorators, to generate leads. These contacts may also refer clients to agents.

Attending community events can also help an agent cultivate a local presence and meet potential clients. For example, parents at a school may know someone looking to relocate and want to work with an agent who can understand their unique needs.

Purchasing real estate leads is another option for those looking to grow their business quickly. However, these leads are typically higher in the sales funnel and require more nurturing. The right agent will use both in-person connections and purchased leads to create a robust marketing campaign that yields results.

Expired listings

Real estate listings have a set amount of time that they’re on the market. If a property doesn’t sell within this time frame, the listing will expire and become available again. Expired listings are an excellent source of real estate leads.

You can find expired listing leads through online marketplaces, such as Craigslist and Facebook Marketplace. You can also search through the MLS or contact listing agents directly. Alternatively, you can purchase expired listing leads from lead generation companies.

If you choose to purchase expired listing leads, you’ll want to have a system in place for following up with them and nurturing them into a client. You’ll likely receive a lot of competition from other agents, so you’ll need to be consistent and strategic in your approach.

Zillow

Zillow is a great place to generate real estate leads. Their built-in tools allow agents to quickly connect with prospects and manage the entire process from start to finish.

But beware of assuming that every Zillow lead is hot and ready to buy right away. Some will need weeks or even months of nurturing before they close.

For instance, let’s say you get a call from Gene who submitted his information on Zillow. He’s very happy to hear from you but immediately starts yelling at you to change his home value estimate because he knows it’s incorrect. This type of prospect will require some time and effort to convert, so it’s important to have a comprehensive drip campaign that adjusts for each prospect’s unique timeline.