3 Reasons Why Google Deactivated Russian AdSense Accounts - 3 minutes read


You may be wondering why Google AdSense accounts in Russia got deactivated. There should be no room for dispute given the obvious image of all the scandals that are occurring in the Asian nation. Google's decision to deactivate Russian AdSense accounts stemmed from the nation's opposition to human rights initiatives, which you may already be aware of. There is more to learn about the deactivation of the Russian accounts, despite the lack of clarity about the reasons for it. 


Google, a division of Alphabet, announced on Monday that it would no longer be able to pay customers of its advertising service in Russia, leading to the deactivation of AdSense accounts there.


With AdSense, owners of websites and other content—including on YouTube—can monetize the placement of Google-managed adverts.


"Due to ongoing developments in Russia, we will no longer be able to make payments to Russia-based AdSense accounts that have been able to continue monetizing traffic outside of Russia," a spokeswoman for Google stated. "As a result, we will be deactivating these accounts effective August 2024."


It had earlier informed the remaining accounts of the change through a message that Reuters was able to view.


"Your July earnings will be disbursed around 21–26 of August, assuming you have no active payment holds and meet the minimum payment thresholds," added the notification.

Although slower speeds have been reported on Google's YouTube video hosting network in Russia in recent weeks, the company did not say which factors had prompted the decision.


Russian lawmakers attribute the lag to Google's inability to modernize its hardware in the nation since the invasion of Ukraine in 2022—a claim that business and tech experts contest.


For a number of years, Google has faced criticism in Russia, mostly for failing to remove content that Moscow deems unlawful. Due to Russia's suppression of independent media in the Russian language, YouTube has up until now remained a bulwark of online freedom of expression.


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The US corporation halted the monetization of content that took advantage of, discounted, or supported Russia's conflict in Ukraine in March 2022 and ceased delivering advertisements to users in Russia. More than 5.5 million videos and more than 1,000 YouTube channels—including state-sponsored news—have been censored by it.


Google has been accused by lawmaker Anton Gorelkin, deputy head of Russia's parliamentary committee on information policy, of encouraging the split of the internet into "them" and "us".


"Google has continued to segregate citizens according to nationality, completely closing off the possibility of monetization for Russians," Gorelkin stated on Telegram.


Russian lawmakers, activists, and media outlets that are considered "foreign agents" by the government are prohibited from running advertisements on websites, including YouTube channels, as of March 1. Get civil servants loans in Zambia