Image: Balenciaga

Balenciaga’s reign as the most popular brand in the world continues with the release of the Lyst Index for Q4 2021. For the second quarter in a row, the fashion house dominated Lyst searches and sales, as well as Google search queries, social media engagements, and mentions. Balenciaga took the top spot in the previous Lyst report, thanks to a string of high-profile stories such as its return to haute couture and the Simpsons collaboration for Spring/Summer 2022.

Balenciaga continues to stay ahead of the fashion game with the release of its Fall/Winter 2022 VHS-style video for its collection. Furthermore, Balenciaga’s Neo Classic Bag was named the top hottest women’s product for the third quarter.

Image: Prada

The brand is also making waves in the metaverse, having recently announced that it was entering the metaverse with a new business unit in Web3. Prada entered the top three rankings in the fourth quarter of the year, moving up one spot to number three — its highest ranking in the Lyst index. Gucci is still in second place, thanks to its Love Parade show on Hollywood Boulevard and its second collaboration with The North Face.

Other brands on the list include Louis Vuitton, which rose to fourth place after presenting Virgil Abloh’s final collection in Miami and appointing Hoyeon Jung of Squid Game as its house ambassador.

Image: Louis Vuitton

As the fashion world mourns the death of Virgil Abloh, founder of Off-White and artistic director of menswear at Louis Vuitton, the Lyst Index reported that Off-White had topped the list five times in the 18 months since it began. Gucci holds the second-most number one spot on the list.