Looking to improve your brand awareness and user experience? Today, most brands and businesses wonder how they create a long-lasting memorable impression in front of their users? That’s where the splash screen comes in. Including the Splash screen in your mobile application can help you to create a memorable first impression.

Not only that but there are a lot more benefits of including a splash screen in your mobile application. An attractive and eye-catchy splash screen will surely add value. There are various tips, techniques, and designs you should know to craft an appealing splash screen that makes your brand and company memorable. 

In this article, we will be drawing your attention to what is a splash screen? Why is it important for different brands and businesses to use splash screens? We will also be discussing how you can create an attractive splash screen for your mobile devices? 

What is a Splash Screen? 

A splash screen appears for a few seconds after you open a mobile application on mobile devices. You must have come across these types of splash screens in your daily life. If you open mobile applications like Facebook, Netflix, The New York Times, and more you can find a splash screen displaying either the brand name or logo.  

A splash screen is also called a launch screen or startup screen that appears when a user opens a mobile application on their mobile devices. Not every mobile application has a splash screen feature but embedding a splash screen into your mobile application will surely help you to increase your brand awareness. 

Why is Splash Screen important for mobile apps? 

If you are confused, whether you should implement a splash screen or not then remember your first impression is going to be your last impression. Splash screen creates the first impression of your brand in the user’s mind.  

Even if you don’t implement a splash screen your sales and revenue will not get affected. But implementing a splash screen will help your customer to associate and build a long relationship with your brand. It will also help them to recognize your brand whenever they see a logo or your name. 

We can take the example of popular mobile apps like Facebook, Netflix, Uber, and more. Even though they are popular they use splash screens in their mobile app because they look for building long-term relationships with their customers and users.

Netflix’s splash screen has grabbed many users’ attention. If you are a Netflix user then you can remember the simple and intuitive logo appearing on the screen when you open the application. Have you ever observed the Skype splash screen appearance?

If no, then right now you should open and check the Skype splash screen. Whenever you open the app an attractive logo pops up in the middle and you can find an animated graphic bouncing around until your main page appears. These types of activities help in improving your brand identity and separate you from your competitor’s application.  

Read More: How To Create An Attractive Splash Screen? Explained With Implementation Of Splash Screen In Android

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