At Chanel, change is still in the air. Virginie Viard wanted to change things up after many advertising campaigns were caught by Inez van Lamsweerde and Vinoodh Matadin. Karim Sadli was commissioned by the designer to shoot the legendary French fashion house’s Spring 2022 eyewear campaign. Mikael Jansson has been hired by the company for Pre-Fall 2022. Ib Kamara styles the stylish and simple ad, which stars Loli Bahia, Adit Priscilla, and Mica Argaaraz against a stark white backdrop.

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