Juul Suspends Online Sales of Flavored E-Cigarettes

Juul Labs announced on Thursday that it would temporarily halt online sales of flavored e-cigarettes like mango, products the company had already stopped distributing to retail stores as public outrage mounted over the soaring rate of teenage vaping.

Facing multiple federal and state investigations into its marketing practices, Juul said it decided to discontinue the sales for now until the Food and Drug Administration had reviewed the device and flavor cartridges. But the suspension, which also includes crème, fruit and cucumber,does not extend to menthol or mint.

Last month, the F.D.A. issued warning letters to the company, saying it had illegally marketed its products as a safer alternative than traditional cigarettes. The agency also criticized its “make the switch” marketing campaign, contending that its advertising suggested health claims that the company had not proved. The agency has continued to investigate Juul’s marketing strategies, as parents and public health experts argued that its array of flavors were directly aimed at youth and could addict a new generation to nicotine.

And while the recent wave of mysterious lung illnesses that has stricken 1,479 people is mostly tied to vaping THC-oil products that may be tainted or adulterated, the health effects of vaping nicotine liquids in e-cigarettes have also come under intense examination by researchers and public health officials. Thirty-three deaths have been reported.

Source: The New York Times

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