Global icon Keke Palmer has recently unveiled her latest single, “S.O.B.” (Stand on Business), featuring the emerging R&B group Divagurl. Released through a partnership between Big Bosses Entertainment and SRG-ILS Group (Virgin Music Group/UMG), “S.O.B.” brings back the nostalgic vibes of the 90s.

Produced by Kenneth “KP” Paige and penned by Kenneth Dickerson Taylor, Jr., Lauren Palmer, Nathalia Marshall, Marcus Lomax, and Corey Cooper, the track embodies the essence of an era. Divagurl, consisting of lead singer Keyana, Monét, Sade, and Lashae, is revitalizing the 90s R&B scene with their dynamic performances, especially showcased during their recent Pride Month tour across multiple cities. Their collective love for music and dance fuels their ascent as a formidable new presence in the industry, catering to fans yearning for the classic 90s sound.

Accompanying the single is a vibrant music video, enhancing the auditory experience with visual nostalgia.