The Global Augmented Reality (AR) and Virtual Reality (VR) market size is expected to reach USD 237.80 Billion at a steady revenue CAGR of 35% in 2028, according to the latest analysis by Emergen Research. Growing digitization, increasing investments in AR and VR markets, rising demand for AR and VR in retail and e-commerce sectors, and surge in adoption of head-mounted displays in various industries are major factors driving market revenue growth.

The Global Augmented Reality and Virtual Reality Market Research Report published by Emergen Research has been formulated by analysis of key business details and extensive geographical spread of the Augmented Reality and Virtual Reality industry. The study offers comprehensive coverage of the qualitative and quantitative analysis of the Augmented Reality and Virtual Reality market along with crucial statistical data about the Augmented Reality and Virtual Reality market. The research study provides historical data from 2017 to 2018 and offers accurate forecast estimation until 2027. The report also profiles established and emerging players of the market, covering the business overview, product portfolio, strategic alliances, and business expansion strategies.

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Key companies operating in the Augmented Reality and Virtual Reality market include:

Google LLC, Apple Inc., Sony Group Corporation, Microsoft Corporation, Lenovo, EON Reality, Samsung Electronics Co., Ltd., Sixense Enterprises Inc., Seiko Epson Corporation, HTC Corporation

Key market aspects studied in the report:

Market Scope: The report explains the scope of various commercial possibilities in the global Augmented Reality and Virtual Reality market over the upcoming years. The estimated revenue build-up over the forecast years has been included in the report. The report analyzes the key market segments and sub-segments and provides deep insights into the market to assist readers with the formulation of lucrative strategies for business expansion.

Key Benefits of the Report:

• Comprehensive analysis of the competitive scenario and its changing dynamics
• Analytical data with detailed SWOT analysis and Porter’s Five Forces analysis
• In-depth 8-year analysis of the Global Augmented Reality and Virtual Reality Market
• Critical understanding of the key market segments
• Comprehensive analysis of the drivers, restraints, trends, and opportunities
• Detailed regional analysis and extensive company profiling
• Extensive assessment of current and emerging trends of the market

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Augmented Reality and Virtual Reality Market Segmentation:

Type Outlook (Revenue, USD Billion; 2018–2028)

• Augmented Reality Type

1. Hardware
2. Software
3. Services

• Virtual Reality Type

1. Hardware
2. Software
3. Services

Device Type Outlook (Revenue, USD Billion; 2018–2028)

• Augmented Reality Device Type

1. Head-Mounted Displays (HMDs)
2. Head-Up Displays (HUDs)

• Virtual Reality Device Type

1. Head-Mounted Displays (HMDs)
2. Gesture Control Device
3. Projector and Display Wall

Technology Outlook (Revenue, USD Billion; 2018–2028)

• Augmented Reality Technology

1. Marker
2. Markerless

• Virtual Reality Technology

1. Non-Immersive
2. Semi-Immersive
3. Fully Immersive

Augmented Reality and Virtual Reality Market Segmentation by Regions:

• North America (U.S., Canada)
• Europe (U.K., Italy, Germany, France, Rest of EU)
• Asia Pacific (India, Japan, China, South Korea, Australia, Rest of APAC)
• Latin America (Chile, Brazil, Argentina, Rest of Latin America)
• Middle East Africa (Saudi Arabia, U.A.E., South Africa, Rest of MEA)

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