YouTube makes this possible. YouTube was developed in February of 2005 and is the leader among internet video sites. YouTube allows viewers and contributors to watch and share videos across the world through the web.

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YouTube content consists of current events, hobbies, businesses, and interests, and even extraordinarily unusual things people just want to share. People can watch videos anytime they choose, the consumer is now in control. Consumers can even share the videos with friends and watch as many times as they want. Watchers can even rate their favorites.

In November of 2006 YouTube was purchased by Google Inc.. Google saw the success and knew how online video was about to explode. Good call on their part. YouTube has accumulated, since the official launch in December 2005, more than 55 million users. YouTube has also partnered with numerous content providers like CBS, BBC, Universal Music Group, Sony Music Group, Warner Music Group, NBA, The Sundance Channel and many more.

Now, there are five ways to participate in this online community and make money.

1. Display Advertising

YouTube has a variety of display ad formats. Display ads establish your brand and can be targeted to a specific market by age, gender, geography, and time of day.

2. Brand Channels

Build community around your brand.

3. Contests

This is another unique opportunity to market your brand. YouTube allows you to create contests to build a reputation around your brand. Contests are a great way to engage your audience.

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4. YouTube Video Ads

Drive traffic to you with video ads placed on YouTube's Homepage, Category Pages, and Search Results Pages.

5. YouTube In Video Ads

Animated flash overlay, click through URLs, and player within player ads embedded in the video you can advertise and build community around your brand.

YouTube makes it simple to advertise on their site. The more eyeballs you have on your brand, the more money in your pocket.