Email marketing still is incredibly popular today, and may just be the strongest possible online marketing strategy for any business. Depending on 2018 figures, email marketing continues to rank as the fourth most powerful marketing channel, behind search engine optimization, social media, and affiliate programs. These four marketing channels combined account for almost 60% of the content indexed by search engines each month.

When used correctly, email marketing can easily meet and exceed the SEO results you're looking for.

Before delving into the email marketing software that will best suit your company's needs, you first need to define your goals.

What do you want to achieve from email marketing? Do you simply want to send new prospects your company's promotional message or are you seeking to build long-term relationships with current and future clients?

Do you need a response straight away or do you like to keep your audience interested in a more subtle approach?

Any of these strategies can be met through email marketing, so it's important to consider which approach will best serve your goals.

For those on the hunt for immediate responses, email marketing software such as GetResponse could provide a solid solution for immediate follow-ups. Email campaigns generally require follow-up on a very regular basis - at least once a week, but preferably daily. GetResponse includes support powerful, simplified tool to send emails, create pages, and automate your marketing. Autoresponders work as a one-stop solution to sending email messages to potential clients, including information about the company, product, or service being sold. While it's possible to incorporate Aweber's live chat function into an email marketing campaign, it may not be the best way to reach clients, since those in need of immediate information might not be ready to talk right away.

GetResponse is really extremely easy way to send email messages to potential customers. Users familiar with popular email marketing software will be familiar with this program - GetResponse is often used by many small businesses to send out promotional emails that will bring in new leads, as well as keep older ones interested. This software has been around for a while, so there are plenty of options available to help get rid of that inevitable email marketing plateau.

One of the best ways to use GetResponse is to incorporate it into a squeeze page that will be sent out after a lead sign-up occurs. A form for collecting the person's name and email address goes into the body of the email, so all that's left for the customer to do is to confirm their registration with a simple click of the "submit" button.

The most popular email marketing platforms offer some version of a built-in autoresponder, whether for free or for a nominal monthly fee.

GetResponse is an email marketing solution for small, medium and large businesses, with plans ranging from very basic and free, to custom pricing with full marketing automation for enterprise organizations.

The platform helps you create email newsletters, a free website, landing pages, webinars, transactional emails, SMS and social media ads.

Its free version is available for an audience of up to 500, but it limits key features. You’ll likely use this version more as a free trial and need to upgrade to a paid version quickly to achieve substantial business goals.

Who should use it:

GetResponse could be a fit for any size company. Its interface and free plan make it a more attractive option compared to other robust platforms, so this is a good fit if usability is a high priority for your team. The platform offers an unintimidating way to access advanced marketing features.

Get Your Responses With GetResponse

Another popular email marketing strategy these days is using email newsletters as a digital marketing strategy. Newsletters are perfect because they're both convenient and effective. They don't have to be broadcast to everyone on your list, which eliminates the possibility of them being overlooked. Newsletters can be sent directly to opt-in email addresses or websites, which means you'll have an easier time selling to people who aren't on your list. Because newsletters are also easy to personalize, you can personalize them to fit the interests of the recipient, ensuring that the messages will help them take action.

When using email marketing tools such as OptinMonster or a similar builder, the idea is to create as many accounts as possible to increase your conversion rate. OptinMonster can help you by giving you several different options for the name, description, signature, and link to your website. You can use the OptinMonster builder to create an unlimited number of email marketing campaigns for very little cost. With WordPress, you can easily personalize these optin forms to ensure that people who sign up for them to know where they're going and what they're signing up for.

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Another way to effectively incorporate email marketing through your autoresponder series is by using the Convertkit software. Convertkit is not only inexpensive, but it comes with thousands of pre-designed messages that are tailored specifically for every subscriber. This means that you can design separate messages for different categories of your subscribers, ensuring that each group of subscribers has something different to read and respond to. Once you have your list of subscribers, you can use the Convertkit software to help you send out emails at scheduled intervals or automatically based on when your subscribers have read their last message.

Marketing via email is a great tool for selling your product or service, only should you keep sales at heart. Your emails should help make your readers are interested to buy your products. Accomplish this by creating emails offering product information - old and new - along with facts about discount rates. Tend not to send email to anyone who has not given you permission to do so.