You don’t need to be a marketing wizard to know about Google Ads and Facebook Ads. These are the two biggest online marketing platforms that are helping millions of brands and organizations to give a strong fight against their competitors at the global level. They are helping brands to reach their potential audiences across the globe. But which one of these two is the best for you?

The digital marketing world is quite vast. It takes years to understand how it operates and thus, it is best to leave it to the professionals. Entire companies have been built off the back of their ability to master these platforms.

Are they both the same? The answer is no.

They both are the best but will serve different purposes. These purposes have a thin line between and if you want desirable results then you need to learn to identify this line so that you be on the right side of the line.

If these two worlds intimidate you and you don’t know which one is made for you then you must look at the below-mentioned points to understand the difference between Google Ads and Facebook Ads.

How do Google Ads and Facebook Ads work?

Google Ads utilizes keywords to drive users to your website or landing page. These keywords (or phrases) determine if your ad shows up, based on the terms that potential customers may enter into the search box. It is a paid search system.

Facebook Ads shows ads to users based on their habits, lifestyles, locations, and other factors that help single out your ideal potential customer. You can do this with Facebook’s in-depth audience targeting tools which is one of the crucial features of this platform.

What are the benefits of Google Ads and Facebook Ads?

Google Ads

1.      It allows you to find new customers daily as your targeted keywords are probably be searched by many millions of new audiences every single day.

2.      It enables you to target a specific audience, the ones that need your services. This helps in elevating the chances of lead conversions. Driving traffic makes no sense if you’re not generating revenues through it.

3.      As long as your ad is relevant, high-quality, and well-thought-out, it may get displayed more than others, even if the services or products are virtually the same.

4.      It bestows other features like Ads extension to improve your CTR, location targeting, shopping Ads, and life event targeting.

5.      Google is continually updating its features, especially when it comes to audience targeting. If you feel something is missing, just give it time, and chances are that Google will make it happen. 

Facebook Ads

1.      You can advertise to people by age, interests, behavior, and location. If you know your customers, you can use Facebook advertising to engage them.

2.      It is one of the cheapest forms of advertising. You can spend $5 and reach 1,000 people.

3.      Facebook advertising is fast. It drives immediate results. You can start reaching thousands of people today. So, if you are looking for a fast way to drive traffic and conversions, Facebook advertising is the best solution.

4.      Facebook advertising will boost your website traffic. You can run a website click campaign to target your audience and send them to your website. While you can increase your website traffic through multiple sources. The precision and cost-effectiveness of Facebook advertising make it more beneficial than other sources. 

Summary

Google Ads is ideal for demand capture – meaning reaching users who have a high purchase intent. For instance, if I'm looking up the keyword "water bottle," this may signal an interest in purchasing one. Facebook Ads, on the other hand, are ideal for reaching consumers who are near the top of the funnel.

Now, when you know the difference between Google Ads and Facebook Ads, you can choose the one that will promise you the desired results and promising ROI.