1) Interest. The beauty of social media lies in the opportunity it gives users to connect with like-minded people. Content is a tool that helps people engage with others. By just tweeting or sharing a piece of content, the user can rekindle an old companionship or make new connections with people who share the same interests as them. According to the NYT Insight Group, 73 percent share to nourish and grow relationships.

Takeaway: Share content related to trending topics in your industry or ones that might inspire discussion or debate among the users.

2) Incentive. In operant conditioning, a response is generated to either earn reinforcement or to avoid punishment. Incentive theory proposes something similar. It states that your actions are driven by rewards.

Takeaway: When it comes to increasing sharing, incentives could include recognition for the top sharer, discounts, or access to exclusive content. You can even give an official shout-out to your sharers, or enter them in your next random giveaway, sweepstakes, promotions, or content.

3) Aesthetics. Looks matter, even when it comes to content. Organizing your content in such a way where it's easily scannable and has a clear eye path will increase engagement. If users are presented with big blocks of text, chances are they will click out. Visual hierarchy is very important in helping people to comprehend information easily. The same goes for web design, typography, pictures, and colors. Each element should work well together, making the whole process enjoyable.

Takeaway: Use subheads and bullets. Break big blocks of texts into smaller paragraphs. Pick a font that makes the text easy to read, so that people spend time comprehending the actual message rather than trying to read the words.

If you get stuck, just remember that people want to use your content to better the lives of others. Your job should be to make that process as easy as possible. There are sites absurd that guide one about how to make a post shareable on Facebook.