Amazon Investigates Employees Leaking Data for Bribes

Amazon.com Inc.is investigating suspected data leaks and bribes of its employees as it fights to root out fake reviews and other seller scams from its website.

Employees of Amazon, primarily with the aid of intermediaries, are offering internal data and other confidential information that can give an edge to independent merchants selling their products on the site, according to sellers who have been offered and purchased the data, as well as brokers who provide it and people familiar with internal investigations.

The practice, which violates company policy, is particularly pronounced in China, according to some of these people, because the number of sellers there is skyrocketing. As well, Amazon employees in China have relatively small salaries, which might embolden them to take risks.

In exchange for payments ranging from about $80 to more than $2,000, brokers for Amazon employees in Shenzhen are offering internal sales metrics and reviewers’ email addresses, as well as a service to delete negative reviews and restore banned Amazon accounts, the people said.

Amazon is investigating a number of incidents involving employees, including some in the U.S., suspected of accepting these bribes, according to people familiar with the matter. An internal probe began in May after Eric Broussard, Amazon’s vice president who oversees international marketplaces, was tipped off to the practice in China, people familiar with the matter said. Amazon has since shuffled the roles of key executives in China to try to root out the bribery, one of these people said.

Internally, Amazon has worked hard to stop sellers from gaming its systems, but it can sometimes be a Whac-A-Mole situation as swindlers get more creative, according to former Amazon executives and other people familiar with the company’s thinking.

Potential internal corruption is the latest challenge Amazon faces in upholding its platform’s integrity, after well-publicized problems with fake product reviews and counterfeit merchandise.

For the past few years, Amazon has recruited independent merchants to sell their products on the company’s marketplace, something that both widens the variety of products offered on the site and reduces prices. More than two million merchants now sell an estimated 550 million products on Amazon, representing more than half of all units sold on the site and contributing an estimated $200 billion in gross merchandise volume last year, according to FactSet estimates.

One of the newer ways some sellers are seeking an edge over rivals is getting access to Amazon employees.

Some midlevel Amazon employees in China have the power to delete negative reviews and can access the email addresses of users who have purchased specific items and written reviews of them, said a person who has facilitated illicit transactions between third-party sellers and Amazon employees in southern China.

Brokers are the middlemen between Amazon employees and sellers who want negative reviews deleted or access to internal sales information. Brokers search for Amazon employees on Chinese messaging platform WeChat and send messages asking them if they would like to provide these services in exchange for cash, according to brokers and sellers who say they have been approached by brokers.

The going rate for having an Amazon employee delete negative reviews is about $300 per review, according to people familiar with the practice. Brokers usually demand a five-review minimum, meaning that sellers typically must pay at least $1,500 for the service, the people said.

For less money, sellers can buy from Amazon employees the email addresses of customers who write reviews. This gives sellers the opportunity to reach out to customers who have written negative reviews and try to persuade them to adjust or delete those reviews, sometimes by offering free or discounted products, the sellers and brokers say. Amazon prohibits this practice.

Brokers also offer proprietary sales information, such as the keywords customers typically use to search for items on Amazon’s site, sales volume and other statistics about buyers’ habits, according to the people. Having this information enables Amazon sellers to craft product descriptions and advertisements in a way that boosts their rankings in search results. Amazon doesn’t disclose this type of detailed sales information.

Source: Thepassivevoice.com

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