What does the P stand for? The first letter stands for Product. When we talk about the product, we are referring to whatever the company sells or the services it offers. The price of the product or services determines what the customer thinks of the product or service.

Place: Place means the location where the product or service is available for purchase. It also includes the facilities where the business is located. It is the customers' perception of how far the business is willing to travel to provide them with the product or service.

Promotion: Promotion means all activities related to getting the product 7ps or service noticed. These activities include advertising, publicity, promotions, and publicity, which are all different types of public relations activities.

Physical Evidence: Physical evidence is a term used to define the appearance of a product, service, and its surroundings.

People: People are the most important aspect of a business. Businesses rely on salespeople to introduce the products to potential customers.

Processes: These are the policies and procedures in a business. The process refers to how a business conducts its daily operations, including everything from doing paperwork to the way the office is organized.