The biggest failure in affiliate marketing is not collecting prospects’ email addresses. If you only send your prospects to your affiliate website, you are promoting someone else’s business, not your own. Your goal should be not to sell affiliate products, but to grow your own business.

Here is how you build an affiliate business.

1. Use a lead-capture page.

Get your own website and build a home page. Don’t write a sales letter for your affiliate product. Instead, write an email course focusing on the strongest benefits of your product. Highlight these benefits in a short sales letter that is designed for one thing only

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