SEO (search engine optimization) is very important to keep your website on the Internet. The better your SEO, the more you can reach customers. If you want to know digital marketing, you must know SEO. The better your SEO, the higher your web page will rise in Google search. Now the battle to put Google's website ahead has become much harder.

What is SEO?

SEO is a process by which you can promote your website or page in Google search or other search engines. Let’s go into a little detail. Suppose you run a fashion website. You recently wrote a content or blog on that website. The article is about your baby fashion, that is, about children's fashion. This is where SEO works. If you don't use baby fashion, baby dress tags, or phrases in your content, your page will not show up when someone searches for baby fashion on Google. So in the content and tags, you have to give different tags related to baby fashion and baby fashion so that they can see your page when they search on Google. If you want to know more about tags, you can take the help of google tag manager. SEO is not the only job. We will know more about this later.

There are currently more than 4 crore websites. Of these, 83 percent of Internet users use Google as a search engine. Of these, 94 percent of search engines click on the websites that appear on the first page. If we divide SEO into two parts, it will help you to understand. One is on-page SEO, the other is off-page SEO.

On-Page SEO:

On-page SEO means your website will have the necessary and useful keywords. It takes a while. On-page SEO is more effective on older websites. In on-page SEO, webmasters usually signal to search engines. As you type and search, your website may show Google if the text matches your tag. In addition to signals, there are many things that will move your website to the top of the search engine rankings. Here are some things to keep in mind about on-page SEO:

1. The sooner your page opens after clicking, the better SEO will be.

2. Make sure the title tag on your website is appropriate. I mean, when you search your website in a browser, you see a title tag under the name of the brand, here it is.

3. The meta description below the URL in the search results should be well written. Should be given with good keywords.

4. You should try to write the headline in line with what you are posting.

5. The keyword of your content must be in the URL to improve the CTR.

6. Try not to be too small and too big in the content.

Off-page SEO:

Off-page SEO is not a controversial topic for your website. It depends on a lot of external factors. Off-page SEO is needed to spread your website to the people. There are issues like hyperlinks, social shares. 

Backlinks: You can link to other websites in the content of your website as needed with the help of hyperlinks.

Social Share: You can use social buttons to share your content.

Why is search engine optimization important?

1. Usually, after searching for something in a search engine, one clicks on the first five options that appear on the page. So it is very important to have your website in these first five to reach the visitors.

2. The better your SEO, the better the user experience of your website.

3. SEO is important for social promotion.

4. Many more like you are working on the product you run your website on. So, SEO can make your website different from the rest.

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