How can you watch Apple’s “It’s Glowtime” iPhone event? You can stream the keynote on YouTube, on the apple.com website or on your smart TV. It starts at 10 a.m. Pacific time on Monday, September 9.

This event is all about the iPhone and Apple Watch. Apple will announce the iPhone 16 and 16 Pro, which will bring small tweaks to the design and cameras, with a push in performance for Apple Intelligence. Apple will also announce new models of Apple Watch. The Series 10 models are expected to get larger and thinner, and a new SE model may be redesigned in a colorful plastic case. Two new models of AirPods 4 are also expected to replace the current low-end models. Occasionally, Apple launches new iPads or Macs in September — but they’re expected to be announced later in October.

Here’s how you can watch it all live, whether you’re watching at home or secretly at work.

How to watch the Apple “It’s Glowtime” iPhone event

The keynote starts at the following times:

10 a.m. Pacific, United States
1 p.m. Eastern, United States
6 p.m. GMT, Europe
10:30 p.m. IST, India
3 a.m. Tuesday AET, Australia

No. 1: Watch on Apple’s website, best for a computer

The easiest way to watch the keynote is to just go to apple.com. Come Monday morning, the live stream should take over the homepage. Later, it’ll move to apple.com/apple-events/, where you can always go to rewatch old presentations. There, you’ll also see a link to Apple Event videos on Apple Podcasts — a convenient way to rewatch (and download) every Apple Event since January 2007.

No. 2: YouTube live stream, a second choice across all platforms

Another convenient way to watch the keynote is on YouTube. The watch page is up now in advance. You can bookmark it, add it to a calendar event, or keep it open until it starts Monday morning.

The YouTube live stream is the most accessible across any device and platform. In the past, Apple’s website has gone down if there’s too much traffic (though I don’t recall that happening recently). So, the YouTube live stream serves as a universal backup plan.

However, the YouTube stream usually runs a little bit behind Apple’s own stream. Plus, I vastly prefer the video player on Apple’s website to YouTube’s. If you’re watching on a computer, I recommend you go to apple.com but keep YouTube muted in the background, so you can switch to it just in case.

No. 3: In the Apple TV app on your big screen

The best way to watch the Apple event on your TV is in the Apple TV app. The Apple TV app isn’t just for Apple TV set-top boxes. Any modern smart TV made by Samsung, LG, Vizio, Panasonic, Sony (or any TV running Google TV software) has it built in. You can download the app on your Roku, Amazon Fire TV Stick, PlayStation or Xbox if you have any one of those. Here’s the full list of compatible TVs and game consoles.

Check Cult of Mac for more coverage and analysis

If you can’t watch live, you can find all the updates and news right here on Cult of Mac. We’ll cover all the announcements in depth.

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