Elevate Your Travels: Rimowa & Louis Vuitton - 3 minutes read
Experience a new level of travel with Rimowa and Louis Vuitton, the leaders in revolutionizing essentials.
The world of travel has undergone a significant transformation in recent times, and having the right luggage kit has become a vital aspect of any journey. A traveler today seeks a suitcase that combines style and durability, serving as a portable wardrobe. As we enter the post-pandemic era, where open borders and the resurgence of the travel industry are bringing about long-awaited holiday escapades, two iconic brands, Rimowa and Louis Vuitton, have redefined the concept of travel essentials.
Louis Vuitton’s Digital Voyage
Louis Vuitton, renowned for its heritage and craftsmanship, introduces a groundbreaking innovation that reimagines the traditional travel trunk for the digital age. The VIA Treasure Trunk, a virtual masterpiece, represents a significant upgrade to the classic Louis Vuitton Trunk, first created 160 years ago. This digital marvel transcends the physical realm, inviting users to embark on a journey of dreams and ambitions.
The VIA Treasure Trunk is part of an ongoing series of releases by Louis Vuitton that merges traditional craftsmanship with digital culture. Through immersive experiences and limited-edition product showcases, these releases captivate and inspire customers throughout the year. Each release accompanies a unique “drop” of the digital trunk, offering exclusive access to a physical counterpart. This fusion of the digital and physical worlds elevates the customer experience to new heights.
Rimowa’s Retrospective Exhibition: “SEIT 1898”
Celebrating its 125th anniversary, Rimowa presents “SEIT 1898,” a captivating retrospective exhibition that takes visitors on a journey through the brand’s transformative history. The exhibition showcases the evolution of travel over the past 125 years and reveals how Rimowa has become the renowned brand it is today.
“SEIT 1898” features a series of curated cases displayed within evocative dioramas, vividly highlighting the brand’s ambition and growth. The exhibition commences in Tokyo, progresses to New York, and culminates in Cologne, Germany—the birthplace of Rimowa. These carefully selected cities serve as symbolic milestones, representing the brand’s global influence.
Visitors to the exhibition will have the opportunity to explore Rimowa’s archives, discovering the remarkable craftsmanship, materials, and people that have shaped the brand’s legacy. The exhibition also boasts privately owned cases of esteemed public figures and notable celebrities, including Pharrell Williams, Billie Eilish, LeBron James, Roger Federer, and Peggy Gou. This unique insight into the personal travel essentials of these influential individuals adds an extra layer of intrigue to the experience.
Exhibition Dates and Locations:
- Tokyo, Japan: June 9th – 18th, 2023
- New York, USA: September 8th – 17th, 2023
- Cologne, Germany: Spring 2024
Rimowa and Louis Vuitton, both renowned for their exceptional luggage, pay homage to their illustrious legacies. Through their innovative approaches to travel essentials, these iconic brands continue to redefine the industry and captivate discerning travelers worldwide. Embark on a voyage with Rimowa and Louis Vuitton, where style meets durability, and the art of travel reaches unprecedented heights.