The global baby wipes market is poised for substantial growth, forecasted to reach USD 6.57 billion by 2027, driven by a projected compound annual growth rate (CAGR) of 3.1% from 2024 to 2027. In 2019, the market size stood at USD 5.54 billion.

Information Source:  https://www.fortunebusinessinsights.com/baby-wipes-market-104550 

Top Leading Companies Covered In the Baby Wipes Market:

• Procter & Gamble Co. (Ohio, U.S.)
• Johnson & Johnson (New Jersey, U.S.)
• Kimberly Clark Corporation (Texas, U.S.)
• Pigeon Corporation (Tokyo, Japan)
• Hengan International Group Company Limited (Quanzhou, China)
• Unicharm Corporation (Tokyo, Japan)
• CPMC Holdings Ltd. (Santiago, Chile)
• Nice-Pak International Limited (New York, U.S.)
• Beiersdorf AG (Hamburg, Germany)
• ALBAAD (Masu’ot Itzhak, Israel)

Key factors propelling this growth include the rising incidence of baby skin infections like diaper rash and eczema, coupled with consumers' increasing purchasing power driving demand for innovative baby wipes.

Segment-wise, wet wipes dominate the market, accounting for approximately 58.24% market share in 2019.

Geographically, North America is expected to lead, buoyed by adoption of disposable hygiene products. Europe is also projected to witness significant growth due to the presence of established players focusing on product innovation.

The competitive landscape features a mix of small, medium, and large companies, with major players launching innovative products to meet consumer demands. Notable industry developments include Niki’s Natural Wipes' launch of a natural baby wipes product with antiviral and antibacterial properties.

Overall, the report paints a positive outlook for the global baby wipes market, fueled by growing consumer awareness of baby skin health, increasing disposable income, and ongoing innovation by market leaders.