Openings will discover you and your business when you have a solid brand. 

In the event that you don't have an incredible and noticeable individual brand, you are placing yourself in a difficult spot in pretty much every part of your expert, business, and individual life. Individual marking has become a prerequisite for anybody hoping to develop their business, improve work, get seen by the press, take their profession to the following level or meet new, top-notch companions. 

Individual marking is simply the act of individuals promoting and their professions as brands - the continuous interaction of setting up a recommended picture or impression in the brain of others about a person. Everybody has an exceptional individual brand if they know it. However, what we should all make progress toward is an incredible, appealing, and noticeable individual brand. I characterize that as an on the web and in-person true showcase of the connecting with parts of your expert and individual exercises and interests. 

In my last few articles, Social Media Power Techniques that Build Your Brand and Business, I disclosed how to utilize web-based media to make an individual brand that will bring you achievement. As somebody who talks on close-to-home marking frequently, the inquiry I get posed over and over is, "The reason do I really require an individual brand by any means?" 

Related 8 Online Careers You Can Start Today From Home

1. Opportunity finds you.

When your personal brand is attractive, customers, clients, vendors, press, and even companies looking to hire, will find you and reach out to you. I am the CEO of a new social media platform, and I had them contact me for the job. I didn’t even know the position was available. I have gotten media appearances, writing opportunities and speaking engagements because I get noticed and folks reach out to me.

2 . Online networking power.

When you have a compelling personal brand, people find you interesting and desirable, so they are willing to connect with you. I get dozens of new Linkedin and Twitter connections every day. People look at my profiles, follow me, and want to know more about me.

3. In-person networking power.

When I'm at a networking event and I engage others, I have many aspects of my brand to share. It makes me more interesting than the guy who walks up to you and says, “Hi, My name is Joe, and I sell insurance.” I have many facets to my brand, both professional and personal. That makes people want to connect with me and do business with me. I can demonstrate proficiency and have the online assets to back them up on many topics like photography, entrepreneurship, my Man-Up Project and fatherhood, blogging, speaking, social media, men’s health, non-profit work, and more.

4. Build your business.

When I had to reinvent and rebuild my photography business in 2007, which was failing because of the rapid decline of film, it was my powerful personal brand that drove much of our success. Customers, clients, and vendors are more likely to do business with a company when the leader has a killer personal brand. Good examples are Richard Branson, Elon Musk, Mark Cuban, Mark Zuckerberg, Bill Gates, Fred Smith, Warren Buffet, and even Donald Trump -- whose personal brand may be bigger than his business. Where would their companies be without their personal brands shining on their company brands?

5. Get hired.

According to SHRM, 84 percent of hiring managers use social media to hire -- 96 percent use Linkedin, and 53 percent use Twitter. Many companies post jobs on Twitter before anywhere else. But the most revealing statistic is that 66 percent of hiring managers use Facebook to hire. They are doing that because they are trying to find out more about you than just what’s on your resume. They want to know you as a person and understand whether you are going to fit into their corporate culture.

It’s a logical approach for selecting the best candidates. Candidate A has an impressive resume. Candidate B has a similarly impressive resume, but their strong personal brand shows that they have a blog with articles on topics relevant to the company’s business. T the press, impress vendors, attract influential contacts or simply make new successful friends, a powerful, attractive, and visible brand is the key. And it’s also key to building your reputation, credibility, and most importantly, being successful in your professional and personal life.

6. Make new friends.

A powerful personal brand doesn’t only benefit you professionally. When you are interesting and people can find and notice you, they will connect with you on a personal level. I have had people read an article I have written or see one of my social posts and reach out to me. I've become friends with many of them, and I might even admit that I have gotten a few dates from my “attractive” personal brand.

7. Serendipitous success.

When you are out there with your powerful and attractive personal brand good things happen -- sometimes just by luck. There have been too many times to remember when simply being noticed for one part of my brand caused something else to happen. The person who noticed my popular Facebook account and reached out to me -- became my executive assistant. The doctor who found about my upcoming book -- we ended up doing men’s health videos together and have become good friends. The senior executive and one of my company’s vendors saw my engaged social media and decided to give my company an exclusive on a new product launch.

Related: 10 Fundamental Truths That Will Change Your Life

8. Confidence.

Developing your personal brand requires you to find your authentic voice. The process of creating one develops who you are -- the unique you -- the Me, Inc. When you find your voice, and your audiences start to react positively, that builds self-confidence and self-esteem and allows you to find yourself in a meaningful way.

Whether you are trying to build your business, find a job, get noticed by And finally, never forget the golden rule of building a successful personal brand -- authenticity rules.hey tweet about news and ideas from the industry. They do yoga, run half-marathons, and they volunteer for charity. Who do you think is getting the interview and the job?