Adrian Appiolaza took the reins as Moschino‘s creative director in January 2023, after the passing of David Renne. With just one month to prepare his debut collection, the Argentinian designer wowed audiences at Milan Fashion Week during the Fall 2024 season. Now, five months later, Appiolaza unveils his first campaign as Moschino’s lead designer.

For the “Collezione 0” campaign, he collaborated with Belgian photographer Willy Vanderperre, who traveled to Milan to capture the essence of the collection. The campaign showcases five women—models Farah Nieuwburg, Julia Nobis, Laura Rylands, Lina Zhang, and Rabina Righi—enjoying the vibrancy and charm of the Italian city in a series of joyful images.

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