YouTube is an American social video sharing platform owned and managed by Google.YouTube allows users to upload, view, rate, share, add to playlists, report, comment on videos, and subscribe and follow favourite users.

Available content on YouTube includes video clips, TV show clips, music videos, short and documentary films, audio recordings, movie trailers, live streams, and other content such as video blogging, short original videos, and educational videos.

Most contents on YouTube are uploaded by individuals, and giant media companies including The BBC, Marvel and UniversalUnregistered users are only allowed to watch videos on YouTube, while registered users are permitted to upload an unlimited number of videos, create playlist and engage their audiences.

WHY YOU SHOULD OWN A YOUTUBE CHANNEL.

As of August 2018, YouTube is ranked as the second-most popular site in the world, according to Alexa Internet, just behind Google.

1. YOUTUBE VIDEOS RANK HIGHER ON SEARCH ENGINES (GOOGLE).

Google has held the rank as the number one search engine putting behinds the likes of Yahoo and Bing and this has however made it the Gateway to the internet. Google, however, gives YouTube a distinct advantage on its search engine, and the logic behind the advantage makes sense. Google owns YouTube.

A big chunk of Google’s revenue comes from YouTube.So you get a higher search engine visibility by owning a YouTube Channel. Search queries made on the Google search engine can lead to your YouTube Channel.

2. YOUTUBE VIDEOS CAN BRING YOU MORE REVENUE.

YouTube allows its creators to make money via the Google Adsense program. Google pays its approved publishers by displaying video Ads from its advertisers on their Videos. The more Videos and the more views you get the more money you make. You just need to get an approved Google Adsense to account to get started with monetizing Your YouTube channel

.3. YOU GET TO PROMOTE YOUR PRODUCT OR BRAND.Do you have a product or offer a service. YouTube allows you to express yourself to your audience and this can be a tool to connect with your prospective customers.

4. YOUTUBE ALLOWS YOU TO PUT VIDEOS ON THE WEB

.Hosting Video on the web can cause you a lot of money, resources and technical know-how.YouTube allows you do the heavy lifting by giving helping you host your files for free on the YouTube and gives you an HTML embed code or an absolute link that can be shared anywhere in the world for others to see.The link can be shared on social media platforms like Facebook, WhatsApp, Twitter and all others. You can also use the embed code generated from your YouTube Channel and display it entirely across every web page you desire.

5. YOUTUBE ALLOWS YOU TO INFLUENCE.

Another opportunity for Influencers to take advantage of the internet is the use of YouTube.Owning YouTube channel allows you to connect with thousands and millions of persons in your specific niche of operation.

YOUTUBE STATS YOU SHOULD KNOW.

Just in case you don’t know, here are some amazing stats you should know about YouTube.

1. YouTube has over 1.9bn logged-in monthly users.

2. By 2025, half of the viewers under 32 will not subscribe to a pay-TV service because it all coming to internet service like YouTube.

3. YouTube can be streamed in over 80 different languages.

4. YouTube is the world’s second-largest search engine and second most visited site after Google

.5. YouTube is the 2nd most popular social media platform with 1.9bn users.

HOW TO START A YOUTUBE CHANNEL AND BE SUCCESSFUL.

Growing a successful Youtube channel requires planning and strategy, this is one of the major reason why newbie Youtubers do not succeed at their first attempt because they simply get a Youtube account and begin to upload whatsoever they find good. In this section, I am going to be revealing to you how to go about getting your Youtube job flourishing right from the start.

1. CHOOSE A NICHE.

Before uploading your first video on Youtube, one of the very first things to deliberate about is the kind of video you want to upload, you can’t just go straight up and upload any random video you find, this is where choosing a niche comes to play. Everything on the internet is tied around niches an interest, you choose the kind of audience you want by your desired niche.

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