Intel Chief Executive Officer Pat Gelsinger, plotting a comeback for the once-dominant chipmaker, made the case that the company's technology will be vital to an industrywide boom in artificial intelligence computing. From a report: Speaking at Intel's annual Innovation conference, Gelsinger pointed to advances that his company is making in production technology and software developer tools for AI. The opportunity will only grow as more artificial intelligence capabilities are powered by personal computers, he said. "AI represents a generational shift, giving rise to a new era of global expansion where computing is even more foundational to a better future for all," Gelsinger said.

"For developers, this creates massive societal and business opportunities to push the boundaries of what's possible, to create solutions to the world's biggest challenges." Gelsinger is trying to fire up interest in Intel's technology and return to an era when its annual conferences offered a road map for the whole computing industry. He argues that artificial intelligence use won't be confined to the data centers of giant cloud providers, which rely heavily on chips from Nvidia. Instead, it will fan out into new areas, including the now-moribund PC market.