Global Digital OOH Market Report 2019: Market is Expected to Grow at a CAGR of 11% During 2019-2024

DUBLIN, June 28, 2019 /PRNewswire/ -- The "Digital OOH Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024" report has been added to ResearchAndMarkets.com's offering.

The global digital OOH market is expected to grow at a CAGR of 11% during 2019-2024

Digital out-of-home (OOH) advertisement refers to a dynamic communication medium displayed on digital signage. These advertisements are generally installed at airports, railway stations, bus shelters, medical waiting rooms, shopping malls, retail stores, movie theatres, and on major roadways. With the growing internet penetration, advertisers are using virtual screens, projectors, motion graphics and video content for targeting specific demographics. This has led to the expansion of digital and internet-based advertising platforms across the globe. As a result, these ads are increasingly being adopted by manufacturers to promote their products in the market.

In recent years, advancements in technology, such as improved IoT connectivity, near field communication, artificial intelligence (AI), and beacons, have encouraged creativity in the DOOH industry. Advertisers can now focus on developing screens that deliver contextually relevant, intelligent and real-time content. With the development of infrastructure and a growing number of shopping complexes and malls, there has been a rise in the number of people who spend time outdoors.

As a result, companies are focusing on adopting digital OOH as an advertising platform to help them reach a wider audience. Moreover, the popularity of digital billboards has also been on the rise catalysed by their ability to engage audience effectively.

Additionally, the cost of digital advertisements has also declined over the past few years, increasing their affordability across organisations of all sizes.

This latest report provides a deep insight into the global digital OOH market covering all its essential aspects. This ranges from macro overview of the market to micro details of the industry performance, recent trends, key market drivers and challenges, SWOT analysis, Porter's five forces analysis, value chain analysis, etc.

This report is a must-read for entrepreneurs, investors, researchers, consultants, business strategists, and all those who have any kind of stake or are planning to foray into the global digital OOH market in any manner.

Key Topics Covered: 1 Preface 2 Scope and Methodology 2.1 Objectives of the Study 2.2 Stakeholders 2.3 Data Sources 2.4 Market Estimation 2.5 Forecasting Methodology 3 Executive Summary 4 Introduction 4.1 Overview 4.2 Key Industry Trends 5 Global Digital OOH Market 5.1 Market Overview 5.2 Market Performance 5.3 Market Breakup by Format Type 5.4 Market Breakup by Application 5.5 Market Breakup by End-User 5.6 Market Breakup by Region 5.7 Market Forecast 6 Market Breakup by Format Type 6.1 Digital Billboards 6.2 Video Advertising 6.3 Ambient Advertising 6.4 Others 7 Market Breakup by Application 7.1 Outdoor 7.2 Indoor 8 Market Breakup by End-User 8.1 Retail 8.2 Recreation 8.3 Banking 8.4 Transportation 8.5 Education 8.6 Others 9 Market Breakup by Region 10 SWOT Analysis 10.1 Overview 10.2 Strengths 10.3 Weaknesses 10.4 Opportunities 10.5 Threats 11 Value Chain Analysis 12 Porters Five Forces Analysis 12.1 Overview 12.2 Bargaining Power of Buyers 12.3 Bargaining Power of Suppliers 12.4 Degree of Competition 12.5 Threat of New Entrants 12.6 Threat of Substitutes 13 Price Analysis 14 Competitive Landscape 14.1 Market Structure 14.2 Key Players 14.3 Profiles of Key Players 14.3.1 JCDecaux 14.3.2 Clear Channel Outdoor Holdings Inc. 14.3.3 Lama Advertising Company 14.3.4 OUTFRONT Media 14.3.5 Daktronics 14.3.6 Prismview LLC NEC Display Solutions Ltd. 14.3.7 Oohmedia! Ltd. 14.3.8 Broadsign International LLC 14.3.9 Aoto Electronics Co. Mvix, Inc. 14.3.10 Christie Digital System 14.3.11 Ayuda Media System 14.3.12 Deepsky Corporation Ltd. For more information about this report visit https://www.researchandmarkets.com/r/6bafbp

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