The luxury sector’s attitude to fur changed significantly during 2021. In June Canada Goose stated they would stop using fur by 2022, in September, luxury conglomerate Kering announced all of its brands, including Gucci and Balenciaga, would stop using fur and the same month Oscar de la Renta also agreed to cease using fur, a move the New York Times reported was brokered by singer Billie Eilish. On 3 December, Elle magazine said fur would be banned from its editorial and advertising content.

According to Good On You CEO, Gordon Renouf, to calculate each brand’s score on animal welfare, the platform rates brands based on publicly available information across five key areas: whether or not the brand has a welfare policy and how good this policy is; what materials they’re using and whether or not they’ve committed to banning exotic skins and fur; what certifications the brand is working with; how transparent and traceable their supply chain is; and how strong their governance model is.

Four Paws informed each brand they were being assessed, told them how they had scored and provided some insight into where they could improve via email. Though the report indicates broad factors that contribute to a low or high score, it did not publish specific details about what led to the failing scores of each individual brand.

‘Much can be learned from brands that are improving’

Source: The Guardian

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