How the Insider Reviews page vets deals, and why you should trust us to tell you about them - 3 minutes read




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No one loves a good deal more than the Insider Reviews team. In addition to testing and writing about products and services, we also round up the best deals available online every day. 
It should go without saying in 2021, but you shouldn't trust everything you read online — and that includes deals. Not every discount or markdown you find online is a good price.
The answer is simple: We love what we do, and we've been doing it for a long time. Between our small but mighty staff of two, we have a combined eight years' experience as professional deal hunters, plus the expertise of nearly 30 product journalists who specialize in their areas and advise on our product recommendations. 
Every deal or sale we write about highlights products or brands that have been vetted by our experts first, because an awesome discount doesn't mean much if the product on sale is no good.
Meet the Insider Reviews Deals Team
First, there are three main price types we pay attention to:
MSRP: the Manufacturer Suggested Retail price is what the box says. 
"Street price": What a product typically sells for on any given day.
Deal: An uncommonly good price on an item, a noteworthy drop below the average price. A deal is typically less than the street price.

Here's an example: The Apple AirPods with Wireless Charging case sells for $200 on Apple's Website — that's the MSRP. However, Amazon and other retailers typically mark down these headphones for between $150-$170. This is the street price. On the rare occasion that the AirPods drop to $130, that's what we consider a good deal. 
But before we highlight any discounts, we carefully vet every deal we find through a multi-step process. 
If we see a sale on a product at Amazon, we check its price history through CamelCamelCamel and our in-house database. This contextualizes the MSRP and street price for us and allows us to see pricing and discount trends for any given product over time. We also check Google and competing retailers to see if there are better prices available.
For sales at Walmart, Target, Best Buy, Adorama, BH, and other major retailers, we cross-reference any price with its price history on Amazon. We do this knowing that Amazon typically price-matches its competitors. All of this research then goes into our ever-growing in-house database, which we also use to validate the deals we find. 
Every day, the Insider Reviews team sorts through all of the best sales and deals happening online, which you can find by clicking here. The best of those deals wind up in two main round-ups: the best online sales and deals happening now and the best deals happening on Amazon.
You can also find our deal stories and spotlights in our newsletters, which you can sign up for by clicking here.

Source: Business Insider

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