LG announced pricing on its newest lineup of OLED TVs Wednesday, with the G4 and C4 models becoming available in March. The least expensive model is the 42-inch C4 series for $1,500.

Based on our reviews of their predecessors, the G3 and C3, we expect the new models to be among the best high-end TVs available this year. LG says the G4 will be the brightest OLED TV on the market in 2024 — slightly brighter than the G3 — and also touts improved color. The company also says the C4 will be slightly brighter than the C3.

LG 2024 G4 and C4 OLED TV prices ModelSeriesSizePriceAvailable OLED97G4WUA G497-inch$25,000MarchOLED83G4WUA G483-inch$6,500MarchOLED77G4WUA* G477-inch$4,600MarchOLED65G4WUA G465-inch$3,400MarchOLED55G4WUA G455-inch$2,600MarchOLED83C4PUA C483-inch$5,400MarchOLED77C4PUA C477-inch$3,700MarchOLED65C4PUA C465-inch$2,700MarchOLED55C4PUA C455-inch$2,000MarchOLED48C4PUA C448-inch$1,600MarchOLED42C4PUA C442-inch$1,500March

Initial pricing for the 2024 models on LG's website, shown above, is generally a few hundred dollars higher than the current 2023 versions. TV pricing is cyclical, so as the year goes on, those prices will drop and likely reach their low points in the fall of 2024. LG is also bringing back the 97-inch option with the G4, which hasn't been available since the G2. It comes with a hefty price tag of $25,000, putting it solidly out of reach for most buyers.

We previewed the C4 and G4 at CES 2024, but we'll be excited to get our hands on them to test in the CNET lab, where we'll compare them to other high-end OLED TVs like those from Samsung. In the meantime, we continue to recommend the C3 as the best high-end TV overall.