When you buy through our links, Insider may earn an affiliate commission. Learn more.

Sephora's legendary


Black Friday

sale is going on now and we're already filling our carts with products at the best prices of the year. The shopping holiday is the best time to score deals on your favorite beauty buys since everything from makeup to skincare to hot tools is at a deep discount.
We're still tracking the best deals as they become available, but we're seeing discounts of up to 50% off on plenty of familiar brands. Right now, some of the best deals we've seen include the Urban Decay Naked3 palette for just $27 (from $54) and the Fenty Beauty Pro Filt'r Soft Matte Longwear Liquid Foundation for $27 (from 36). 

We've included some of the best things you can find on sale at Sephora, no app or code necessary.
Best Sephora Black Friday Deals 2021:
How do we select Black Friday deals from Sephora?
We only choose products that meet our standards for coverage. These items come from trusted brands that we know and use or have tested.
The deal price must be better than the retail price or the normal sale price, and if we write about it, we've made sure it's not available somewhere else for cheaper.

When does Sephora's Black Friday sale start?
Black Friday 2021 is November 26 and Cyber Monday is November 29. Right now, you can get a sneak peek of some of the items that will be on sale through the Sephora app.
What is Sephora's return policy?
Sephora's return policy typically gives you 30 days from the purchase date to return something new or gently used for a refund. Within 60 days, you'll be refunded with store credit. 
Can I shop at the Sephora store near me?
Sephora stores are technically open, but we recommend shopping online for public health reasons and so that you can skip this year's likely long and slow lines.  
What should I buy from Sephora this Black Friday?
Last year, we saw deep discounts on giftable bundles, Sephora's in-house collection, and brands with universal appeal and name recognition such as Kiehl's, Mario Badescu, and Briogeo. 
However, we'd advise exercising caution with bundles. Unless you'll genuinely use each product — or you're gifting it — the discount may not be better than just buying the one or two items you really want. 
Lastly, since many folks will be buying gifts online this year, we'd recommend ordering any gifts from major retailers like Sephora sooner than later. 
How does Sephora stand up to the competition on Black Friday?
Nordstrom, Sephora, and Ulta tend to price-match, but Ulta can edge them out with slightly lower prices on select items thanks to in-cart coupons that price-matching algorithms don't pick up. Mostly, it comes down to your wish list. Sephora will likely have the best and most varied products on sale, while Ulta may have somewhat lower prices on a handful of hot items. Nordstrom is the best play if all else is equal and you want an especially lenient return policy. And if you're spending less than $50, Nordstrom will also be your best option for free shipping. 
You can also sign up for Sephora's Beauty Insider rewards program to make your purchases work harder for you with rewards and samples. 









Mara Leighton


Senior Education and Personal Development Reporter, Insider Reviews






Mara Leighton is the senior education and personal development reporter for Insider Reviews.
In the spring of 2020, Mara spearheaded Insider Reviews' new education beat. She's reported on Yale's most popular course on happiness as well as essential workforce recovery programs, free instructional courses for non-ICU workers on operating mechanical ventilators, and a Johns Hopkins' contact tracing course designed to fill thousands of remote jobs. She's interviewed Google executives, presidential policy committee members, best-selling authors, leading researchers and professors, and NBC's Chuck Todd in her education coverage.
She's most interested in personal development, skill-building, industry shifts, and increased accessibility for learners of all ages and socioeconomic backgrounds.
Previously, Mara covered e-commerce for Business Insider from 2017-2020. She's written thousands of reviews and explainers, profiled emerging and established D2C companies, blogged through major retail events, and forecasted and analyzed industry trends. She also produced the vertical's weekly newsletter.
Say hello at mleighton.com or tweet her .
Learn more about how our team of experts tests and reviews products at Insider here.
Learn more about how we review educational and personal development products.


Read more
Read less














Ashley Phillips


Style and Beauty Editor






Ashley is a style and beauty editor for Insider's Reviews team, where she spends her days monitoring the latest product launches, consulting experts on ingredients lists, and helping readers to identify which moisturizers and cashmere sweaters are worth investing in.
Before joining Insider, she spent five years reviewing products as the style and beauty editor for Hearst's BestProducts.com, and before that, she was a copywriter for Neiman Marcus where she specialized in fine jewelry and accessories. Her work has appeared in Cosmopolitan, Harper's Bazaar, Elle, TownCountry, and more. Prior to joining the editorial world, she was the owner and buyer of an independent clothing boutique. She graduated from the University of North Texas with a degree in merchandising.
Ashley is currently based in New York City.
Say hello at aphillips.com or on Instagram.
Learn more about how our team of experts tests and reviews products at Insider here.
Learn more about how we test style and beauty products.


Read more
Read less

Source: Business Insider

Powered by NewsAPI.org