Evelyn & Bobbie makes the most comfortable wireless bras I've ever worn — they keep their shape a... - 7 minutes read
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I approach wireless bras with a hefty dose of skepticism. As someone with a DDD cup size, I've grown accustomed to the false promises of stretchy, wireless bras offering "supportive comfort." They feel nice at first, sure, but only end up resulting in a stretched-out, saggy mess after a couple of washes and wears.
I've been testing bras as part of Business Insider's Reviews team for the last 6 years or so, and because I notoriously hate wired styles, I've carved a bit of a niche as an expert in wireless bras. I've tried styles from almost every brand you could think of, so whenever a new company makes the claim that their wireless bras are "truly unique," you can imagine me over here twiddling my thumbs — always interested in trying them out and often disappointed.
But now, after all these years, I think I've found the brand making the world's best wireless bras — and that brand is Evelyn & Bobbie.
Evelyn & Bobbie's wireless bras are legitimately the most comfortable I've ever worn. They're supportive, structured, not too constrictive, and they actively take weight off my shoulders.These seamless bras have a smoothing back and disappear under clothes, making them perfect for wearing under a T-shirt. I kept the thin foam pad in the bra because I like the shaping effect, but you can remove it if you prefer.
Sally Kaplan
My first introduction to Evelyn & Bobbie was when the brand sent me a few pairs of underwear to test. I loved the seamless underwear styles so much that I asked if I could try a few of their bra styles too, and they sent me a bunch of options to try — the Evelyn V-neck shaping bralette, the Bobbie scoop-neck, the Beyond bra with an adjustable band, and the smoothing Defy bra with a slightly higher neck for fuller coverage.
Each one was more comfortable and supportive than the next. I honestly cannot overstate how impressed I was when I first tried them on! I kind of couldn't believe how good they felt. How could a brand that uses alpha sizing even get close to fitting this well? Why do these bras feel so much better on my shoulders? It was like a literal weight had been lifted. It took a few weeks of research and continued testing to find out what made these bras so good, and it turns out there's a lot of science behind why they're so comfortable.
The bras are designed with a patented material technology that supports the chest from underneath and takes weight off the shoulders.You can see where I'm pointing how the material on the side and bottom of the cup is much more structured than the material at the center of the cup. This helps to hold your breast in place so it doesn't pancake out to the side, and it takes some of the weight off your shoulders by supporting the breast from below.
Sally Kaplan/Business Insider
Evelyn & Bobbie currently only makes wireless bras — meaning they are 100% focused on nailing this particular style. The founder, Bree McKeen, holds several patents for the supportive technology called "EB Core," which is built into each style.
The EB Core support structure for each breast is a low-stretch material that's built into the underside of the cups and band, which takes the weight off of your shoulders and distributes it more evenly. Supporting the weight of the breast from below is exactly what wired bras attempt to do, but it's a much harder feat to achieve in a wireless style. The specially bonded material that runs through the underside of Evelyn & Bobbie's molded cups is really where the magic happens. Because it doesn't have as much stretch as the rest of the material, it holds the breast's weight and helps shape it so there's no pancaking on the side. That extra support is also what keeps the band from stretching out so the bra can maintain its shape for longer than a basic molded cup would (hence no uniboobs or sagging after a few weeks of wear).
Their straps — some of which are adjustable — also utilize the same bonded structure technology "to ensure that the weight of your bust sits perfectly on your shoulder-clavicle joint, not over the delicate trapezius muscle," which, according to their website (and my extensive testing), prevents the kind of painful indentations that other bra straps can cause. After wearing each style and comparing it to my regular wireless bras, which have all caused indents on my shoulders, I can confidently back the brand's claims about weight distribution and shoulder comfort.
Evelyn & Bobbie's bras use alpha sizing and come in a range from XS to 3XL. I was skeptical that this sizing scheme would actually work, but it did.By some miracle, Evelyn & Bobbie has figured out how to make alpha sizing work rather than offering every bra in an exact band and cup size. As a 36DDD, the brand's sizing chart put me at a size large for each style I tried. I thought there was no way it would fit well, but I was instantly proven wrong, style after style.
The sizing options range from XS to a size-inclusive 3XL, making it one of the more inclusive bra brands out there. And it's not just the bras that come in a diverse size range. Evelyn & Bobbie's underwear comes in two sizes with one fitting a 0-14 and the other a 16-24 — so its efforts to serve a wide range of bodies seem to be part of the brand's DNA.
The bottom linePriced at $98 each, these bras are not cheap, but they are beyond worth it. The comfort is unparalleled and, in my many years of testing wireless bras, I wouldn't hesitate to call these the best wireless bras ever.
Sally Kaplan
Executive Editor, Insider Reviews
Sally Kaplan is the Executive Editor for Insider Reviews, the product review wing of Insider's service journalism team.
Sally started at Insider in 2018 as an editor and has since held the role of senior editor and deputy editor on Insider Reviews. She has interviewed startup CEOs and brand founders, reported on the rebirth of a fashion company that narrowly escaped bankruptcy, written guides to wardrobe staples like the best loafers, developed testing methodology for hundreds of stories, and edited countless reviews, buying guides, deal articles, and gift guides. She has over 10 years' experience covering product reviews and major deal holidays like Black Friday, Cyber Monday, and Amazon Prime Day.
Prior to joining Insider Inc., she was the lifestyle editor at Hearst's BestProducts.com, where she wrote product reviews and gift guides, and developed the site's coverage of big deal days. Previously, she helped to shape BuzzFeed's early shopping and reviews coverage, which included introducing its popular "What's trending on Amazon?" series.
Say hi to Sally at skaplan.com, give her a shout on Instagram , or follow her on X, formerly known as Twitter.
Learn more about how our team of experts tests and reviews products at Insider here.
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Source: Business Insider
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