Google is expanding the eligibility for enhanced product experiences in Google Search to those who use Product structured data. Google also has added new Search Console reports to measure the performance and identify issues with your structured data.

“These enhanced product experiences were previously only open to Merchant Center users,” the search company said.

Expanded eligibility for enhanced product experiences. Google has expanded eligibility for websites that implement Product structured data. Google said now there are two broad categories of search experiences for products and ecommerce sites, they include:

Previously you needed a Merchant Center account. Previously, product snippets in Google search results were primarily powered by schema.org Product structured data, and merchant listing experiences were primarily powered by product details supplied via a Google Merchant Center feed. That is no longer the case.

Now merchants can be eligible for merchant listing experiences by providing product data on web pages without a Google Merchant Center account.

New Search Console reports. Google also added two new Search Console reports:

These reports show you the performance of your product listings and also help you identify areas to fix with your product structured data.

New Merchant listings report. The new merchant center report does three things:

New product rich results report. The new product-rich results report does three things:

What are these product experiences. Google illustrated two examples of what these enhanced product experiences are:

Why we care. If you sell products and do not use Google Merchant Center, you products may now show up in more places, in a more rich way, than before. Just make sure to use product structured data and/or Merchant Center to benefit from this.

Source: Search Engine Land

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