Breadcrumb Trail Links
Television

Peloton fires back after ‘Sex and the City’ death
Author of the article:
Bloomberg News
Nick Turner


Publishing date:
Dec 13, 2021  • 
1 day ago  • 
1 minute read  • 
6 Comments

Sarah Jessica Parker and Chris Noth in "And Just Like That" Photo by Craig Blankenhorn /HBO Max Reviews and recommendations are unbiased and products are independently selected. Postmedia may earn an affiliate commission from purchases made through links on this page.

Article content
Peloton Interactive Inc. put out an ad Sunday in a measure of damage control, responding to a scene in the new show “And Just Like That…” where a character dies using its product.
The commercial features Chris Noth — the actor behind the Mr. Big character, who died in the show — saying he feels great and asking if he should “take another ride.”
“Life’s too short not to,” he says. A narration, voiced by Ryan Reynolds, notes that regular cycling improves circulation and reduces the risk of cardiovascular disease. “He’s alive,” Reynolds concludes.
Advertisement
This advertisement has not loaded yet, but your article continues below.





Article content
The home-fitness company said last week that it didn’t realize its product would be used as prop that led to the death of Mr. Big in the series, a follow-up to “Sex and the City.”
One analyst fretted that Peloton had lost control over its storytelling. Peloton was a huge hit during the pandemic, but has suffered during the return to normalcy, with sales falling and customers using its signature stationary bikes less frequently.
Peloton Shares fell 5.4% on Friday, the day after “And Just Like That…” premiered.


Share this article in your social network

Source: Toronto Sun

Powered by NewsAPI.org