Salsify Announces New GDSN Data Pool Designed for the Digital Shelf

BOSTON, July 11, 2019 /PRNewswire/ -- Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, today announces a new data pool for GS1's Global Data Synchronization Network (GDSN). This expanded capability will allow IT, Master Data Management (MDM), ecommerce, trade, and marketing teams to manage and share their product data with retailers and distributors across the GDSN from a single platform.

As the only PXM platform with both product information management (PIM) capabilities and a native data pool that covers GS1's complete Global Data Dictionary (GDD), Salsify now provides customers with an end-to-end solution for managing and transmitting product content for both traditional wholesale - where GDSN has been vital - and ecommerce channels. The Salsify platform unites the work of all teams involved in bringing products to market, streamlining processes, confirming responsibilities and handoffs through integrated workflows, and providing a single source of truth for all product data. This unified solution results in:

"Our customers have pushed us to unite their offline and online product content processes to serve the need for accurate, complete, and differentiated product experiences everywhere on the digital shelf," said Jason Purcell, co-founder and CEO of Salsify. "Adding a GDSN data pool to our platform helps bring to life GS1's original vision of efficient and automated exchange of continuously refreshed product data across the globe."

The Salsify for GDSN data pool is currently in the certification process with GS1. Certification is expected this quarter, with immediate availability thereafter. For further information, visit Salsify's .

Salsify is the world's leading Product Experience Management (PXM) platform. It empowers brand manufacturers to accelerate digital growth by delivering the product experiences consumers demand anywhere they choose to shop online. Salsify combines all of the elements that brands need to succeed on the digital shelf including PIM, DAM, digital catalogs, syndication, GDSN, digital shelf analytics, enhanced content, third-party marketplaces and chat. The world's biggest brands including Coca-Cola, Bosch, GSK, Rawlings, and Fruit of the Loom use Salsify every day to stand out on the digital shelf. To date, Salsify has raised a total of $98.1 million in funding, led by Greenspring Associates, Underscore VC, Venrock, Matrix Partners and North Bridge.

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Source: Prnewswire.com

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