Down the road from our Asia Pacific headquarters, one of the world’s most connected travel hubs—Singapore Changi Airport—is unusually quiet. It’s been this way for months, with global air passenger numbers falling by almost 90 per cent in 2020.

This has been a devastating year for the tourism industry and the $9 trillion global travel economy—but there are signs of promise, with domestic flights increasing in some countries in Asia Pacific, encouraging news on vaccines, and governments exploring ways of opening up safe international travel. We also know there’s pent-up demand in the region, with one in two people eager or very eager to travel now, and search interest in travel back up to about 50 percent of its pre-COVID level.

While Asia Pacific is still in the early stages of a potential re-opening, and governments are being as careful as possible, we want to do everything we can to help the travel and tourism industry get ready for what’s next. Today, we’re launching Travel Insights with Google: a website the industry in our region — and ultimately, the rest of the world — can use to understand travel demand and make better-informed decisions. It’s built around three new tools.

Destination Insights

One of the key things travel businesses, governments and tourism boards are looking for is information about the destinations travellers are searching for in different places around the world—and domestically.



The Destination Insights tool will give them a clear picture of the top sources of demand for a destination, and the destinations within their countries that travellers are most interested in visiting—helping them map out a possible resumption of travel on specific routes and make choices about where to communicate with potential future travelers.

Source: Blog.google

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