6 Ways to Win at Facebook Messenger Marketing

Facebook Messenger chatbots earn sky-high open rates, and you can use a chatbot to build your contact list, offer 24/7 customer service, qualify leads, and so much more.

Whatever you can send out on email, you can send out on Messenger -- you'll just get 8X better open rates! 

Chatbots make it easy -- users can tap, tap, tap to complete the survey, on an app that they constantly use.

Equip your Facebook Messenger chatbot to take orders or complete purchases, all without your customers ever having to leave the app -- this is a sure-fire way to increase your conversion rate. 

Customers can add the recipient's name and address straight through Messenger, and the process is fast and easy -- it cuts out extra steps, and customers are more satisfied. 

For example, a yoga brand could send out short mantras or inspirational quotes, or an animal shelter could send out brief animal care tips. 

Think about the kinds of content that would be useful to your audience and deliver it through Messenger!

When you put an autoresponder in place on a specific post, everyone who leaves a comment on the Facebook post will get a follow-up message from the bot you create. 

It's a great way to keep the conversation going and get more leverage out of a Facebook post. 

And when the Facebook user responds to your message, they'll automatically be added to your Facebook Messenger contacts, allowing you to send them messages forever after. 

Once its customers get started, Kayak's bot asks if they are looking to book a hotel or a flight, or if they want to see more options.

Source: Inc.com

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