U.S. teens overwhelmingly choose iPhone - 2 minutes read
The cool kids own an iPhone. And the non-cool kids. Really, nearly all U.S. teens own one. That’s according to new data from a market analysis that found that 87% of teenagers in the United States use an iPhone.
That’s likely to continue with more than 20% of teens planning to upgrade to an iPhone 16.
Teens ♥️ iPhone
In some ways, Apple’s dominance of the teen market is self-fulfilling. iPhone has made up close to 90% of this demographic for years, teens want to fit in, and because almost all their peers use iPhones, that’s what they want, too.
Piper Sandler’s Taking Stock With Teens Fall 2024 survey found that “87 percent of teens own an iPhone and nearly 30 percent of teens plan to upgrade their Apple hardware in the next six months because of Apple Intelligence.”
Still, there might be a tiny crack in the trend. A year ago, 88% of teenagers owned an iOS device.
That said, plenty of U.S. teens want the latest models: 22% intend to get an iPhone 16 in the next six months, according to the survey. There are more who just want a new device capable of running the new AI-powered features dubbed Apple Intelligence, which includes the iPhone 15 Pro models.
Clearly, many teenagers switch to Android later in life, though iPhone holds onto its lead. Apple has about 60% of the entire U.S. smartphone market with Android at 40%.
U.S. teens are in the Apple ecosystem
iPhone isn’t the only Apple device that teenagers use. Piper Sandler’s analysts found that 70% of teens connect AirPods to their headset. And 33% of them listen to Apple Music.
About 30% of survey respondents own an Apple Watch and/or iPad. Apple TV is still in there swinging: approximately 10% of teens use one of these streaming devices.
And Apple TV+ isn’t their favorite streaming service. “Netflix is the top choice for teens when it relates to daily video consumption,” said Piper Sandler.
Its Taking Stock With Teens survey gathered data from 13,515 teens with an average age of 15.8 years. It covers how teens feel about a wide variety of brands, what they prefer to drink and snack on, and much more.
Source: Cult of Mac
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