Canva, the Australian graphic design business valued at $26 billion, is introducing a new suite of digital workplace products that " represent a direct challenge to Google Docs, Microsoft Office, and Adobe , whose digital tools are mainstays of the modern workplace," reports Fortune. However, Cliff Obrecht, Canva co-founder and COO, claims that Canva isn't trying to compete with these corporate behemoths. "Instead, he sees Canva as a visual-first companion to these tools ," reports TechCrunch."We're not trying to compete head-to-head with Google Docs," Obrecht told TechCrunch. "Our products are inherently visual, so we take a very visual lens on, what does a visual document look like? How do you turn that boring document that's all text based into something engaging?" Fortune reports:The product offerings include Canva Docs, Canva Websites, Canva Whiteboards and Data Visualization -- all of which are interoperable, "so if you make a presentation, you can turn it into a document or a website too," notes TechCrunch."Canva also plans to launch its API in beta, enabling developers to more easily integrate with the worksuite. Plus, Canva is launching a creator program where highly-vetted designers can sell templates, photos and designs to Canva users."

Source: Slashdot.org

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