This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Opinions expressed by Entrepreneur contributors are their own.

Communication with all team members is vital to the success of your company. It's one thing to have a great culture and mission statement, but if people don't know what they're working for, it can be hard to stay motivated.

are a great way to communicate with staff in a close and conversational tone, without getting too formal.

I remember when I started as a host of “ Leadership and Motivation ” in 2015 practically nobody listened to it. We have spent years teaching on the subject, and now we see the results. In my case, there is currently a community of hundreds of thousands of loyal fans who listen to new content weekly on platforms such as Spotify, Apple Podcast, Google, iVoox, Podimo, Wetoker and their subsidiaries.

Podcasts are a great way to communicate with employees. You can use them to share company updates, news, or other information that is important. Finding out what is happening and what is to come motivates employees and helps them stay up-to-date on different topics.

It is about generating audio segments of different lengths, which will be available online every day, with the option of downloading them to be listened to later. Each person can subscribe to certain podcasts by adding them to their favorites list, and download new episodes as they become available.

I work with companies where we have generated different channels of these contents according to the areas; They are all under the same umbrella, on an intranet and a downloadable app that is accessible only to staff, which they access with a personal code or another identification system.

This last aspect is important, since it will allow you to measure the impact, the number of times someone reproduces, what topics they are interested in and other relevant data.

As an option, they also have the possibility of sending messages to those who were the host of each episode, with contributions, suggestions, opinions and voice messages, which can then be included in subsequent episodes. In addition, surveys and polls are included to further fine-tune the content.

And something very important: internal podcasts can coexist by amplifying written content from the corporate blog, videos, advertising campaigns and any company action.

What we podcast professionals are observing is that this tool allows more intimacy with each person on the team. When you hear it in your ear, it is precisely "the voice" of the company that speaks to you with content prepared to measure and in accordance with a strategic plan, which, in turn, is nourished by the interests that are being revealed.

Listening comprehension of messages increases recall, even though the person captures the information primarily visually or kinesthetically (emotions, feelings, movement). In other words, the auditory was not placed on the table of internal business communication until now: the visual and the emotional have been privileged purely. Audio allows these human representational systems to be merged.

While some companies are already using it, others are still pondering it, or worse, they don't even have an internal communication program.

Have you thought about the enormous potential of doing it? You can even reach not only an operation in a particular city or country, but also expand it to all territories where they have headquarters or teams working in person or remotely.

Let's see why I think this is the case: traditionally many of the communication strategies have focused on the external public. That is why there are already thousands of people who podcast continuously in public relations and marketing actions to contact consumers, diverse or specific audiences, and generate a greater brand presence based on content marketing.

But at the moment there are few that apply it in internal communication, and that is why I have prepared these 12 concrete ways to apply a podcasting strategy for the members of your company:

To complete these tactics, please don't forget about music, which is another indispensable stimulus to integrate into production.

As you can see, the podcast is here to stay, and every company of any size can implement it immediately; Above all, the investment is not so great in relation to the benefits you will get in the short term.

Source: Entrepreneur

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