Einat Weiss has been the CMO of NICE for the last four years, and she started her career on the tech and product side. So, she has a firm understanding of how the marketing space can utilize an emerging technology like AI. 

"One of the things that we see now that is becoming better and better is the ability to use AI to understand consumer intent," Weiss tells Business Insider. "This helps us as marketeers to have a much more outside-in view when we plan campaigns, when we think about messaging, when we think about what would resonate — this really helps to create it correctly based on what customers are looking for versus sometimes what we want to market to them."

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