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Even in 2021, there’s no secret recipe for success. No single formula works for every business. But many of the successful ones do have at least one thing in common — they embrace video marketing.

According to HubSpot Research, over 50 percent of consumers want to see videos from brands more than any other type of content. Given that about 78 percent of people watch videos every week and 55 percent watch them every single day, it only makes sense that video should be central to marketing campaigns — particularly for small- to medium-sized businesses. The people have spoken. To be blunt, if you don’t have quality video content, you’re missing out on a massive opportunity.

You’re probably wondering how you can possibly afford to hire a team or purchase the equipment you need to produce quality videos regularly. Valid question. The answer? You don’t. Instead, look to iStock videos.

All videos are not created equal. In order to stop potential consumers from scrolling past your content, you need high-quality footage that’s distinct, exclusive, and authentic. iStock, the leading global source of visual content, offers brands and individuals a powerful way to make their messages stand out amid the noise.

With a mission to reflect the world as it is, not as it was, iStock’s massive library of 4K stock footage and HD video clips focuses on authenticity, diversity, and originality. All content is sourced from some of the best creators in the world and covers practically every topic you can imagine. You can quickly pinpoint exactly what you’re looking for with curated boards and collections dedicated to categories like fashion and beauty, fitness and wellness, travel, healthcare, and more.

Dedicated to shining a light on underrepresented communities in order to reflect life in its truest form, there are even collections devoted to un-retouched imagery of female-identifying and non-binary individuals, adults with disabilities, and more.

The icing on the cake? You won’t find this content anywhere else on the web. iStock works hand-in-hand with contributors to relay data, info, tips, and tricks that help them create exclusive, high-quality moving pictures that you won’t find anywhere else. Each month, the expert video researchers at iStock explore the latest visual themes and video trends in order to bring you freshly curated content and inspire your next campaign. Plus, its industry-leading legal protection ensures you won’t run into any copyright or legal issues in your marketing campaign efforts. That way you can focus completely on getting your message out to consumers.

The depth and breadth of iStock’s visual content, paired with its industry-leading legal protection, affordable pricing, and dedicated diversity efforts put it light years ahead of both free and paid competitors. If you want to attract — and keep — customers’ attention in 2021, you need quality video content that will stop scrolling in its tracks and drive conversations (and, eventually, conversions). The royalty-free footage from iStock can do exactly that. Browse their affordable subscriptions and credit pack options to get started.

Source: Mashable

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