You’ve Heard of the Drop. Target Had It First.

In the late 1990s, when Target asked Isaac Mizrahi to create an affordable fashion line for its stores across the country, Mr. Mizrahi balked.

“It was a very scary thing,” the designer recalled. “Halston was my idol at the time, and he had failed,” he said of the notoriously ill-fated partnership between the American couturier and J.C. Penney more than a decade earlier.

But Mr. Mizrahi swallowed his misgivings long enough to whip up a collection of buttery coats, crisp blazers and colorful dresses that would become the first in a series of Target’s democratically conceived Design for All fashion collaborations.

That program — its subsequent partnerships included Missoni, Anna Sui, Alexander McQueen, Jason Wu, Zac Posen, Stephen Burrows, Rodarte and their sought-after like — was, in a sense, the granddaddy of the modern drop.

Source: The New York Times

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Keywords:

Isaac Mizrahi • Fashion design • Halston • Haute couture • J. C. Penney • Isaac Mizrahi • Universal design • Fashion • Missoni • Anna Sui • Alexander McQueen (brand) • Jason Wu • Zac Posen • Stephen Burrows (designer) • Rodarte •