Marketing leaders share insight into what parts of their business have evolved, and what parts have stayed the same through the past few years of unexpected changes.

Leaders were interviewed at the 2022 Cannes Lions International Festival of Creativity in June. 

The company executives featured in the video are from Diageo, Amazon, Mastercard, LinkedIn, TikTok, Accenture, Lego Group, Deloitte, EY Americas, Lowe's Companies, and Snap.










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Marketing leaders from Amazon, Mastercard, LinkedIn, TikTok, Accenture, Lego Group, Deloitte US, Diageo, EY Americas, Lowe's Companies, and Snap spoke to Insider about the biggest marketing changes and pivots that have emerged in during the past few volatile years. 
The videos were filmed during the 2022 Cannes Lions Festival of Creativity in June.
"Before, we would have had grand plans that would look into the next year, or perhaps even three years. Now we are in a position of looking at the next three months, perhaps even one month or even a few days," Cristina Diezhandino, chief marketing officer at Diageo, said. "I think there's been an enormous amount of learning."

Source: Business Insider

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