With more commerce moving online and businesses under increased pressure to make every marketing dollar count, insights from digital analytics tools are critical. To help you get the essential insights you need for the future, we introduced the new Google Analytics. It has machine learning at its core to automatically surface helpful insights and gives you a better understanding of your customers across devices and platforms. It’s privacy-centric by design, so you can rely on Analytics even as industry changes, like restrictions on cookies and identifiers, create gaps in your data.



Source: Blog.google

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