Marketing leaders share their experiences adapting to pandemic challenges and political upheaval over the past few years. 

Leaders were interviewed at the 2022 Cannes Lions Festival of Creativity in June. 

The company executives featured in the video are from Roku, Molson Coors, Intuit, Lego Group, TikTok, PwC, IBM, Snap Inc., Sesame Workshop, Diageo, Accenture, and Mastercard. 










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In this video, Insider interviewed marketing leaders from Roku, Molson Coors, Intuit, Lego Group, TikTok, PwC, IBM, Snap, Sesame Workshop, Diageo, Accenture, and Mastercard about the biggest changes they've noticed from their consumers and how they're responding to them. 
The interviews were conducted during the 2022 Cannes Lions International Festival of Creativity in June.
"One of the things which we have to realize is that the pandemic is not the first nor the last. The war we are witnessing is not the first nor is it the last," Raja Rajamannar, chief marketing officer at Mastercard, told Insider. "As marketers, one of the things we have to be more cognizant of is the risk."

Source: Business Insider

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