Anheuser-Busch thinks that the best games console is one that can also store a couple of cans of the cold stuff. The brewery is launching BL6, a gaming PC in the shape of a six-pack with a built-in projector and, naturally, a couple of koozies to keep your light beers cold. Never one to say no to a techy marketing stunt, it’s the latest in a long series of gadgets and gizmos created by the beer brand.

The brewery is putting its tongue far into its cheek with the BL6, a product it compares to some other next-generation consoles that came out recently. And while Microsoft and Sony’s efforts can probably beat it spec-for-spec, neither rival machine comes with its own beer cooler, does it. It’s auctioning off a model, with all proceeds going to the National Restaurant Foundation. That money will support the charity’s “Change Is On The Menu” program, which helps train people in the food service industry.

Source: Engadget

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