FTC Is Investigating Juul's Marketing Practices

The FTC is investigating whether e-cigarette startup Juul Labs used influencers and other marketing to appeal to minors (Warning: source paywalled; alternative source). The Wall Street Journal reports: "We fully cooperate and are transparent with any government agency or regulator who have interest in our category," a Juul spokesman said. The company says it has never marketed to youth and that its products are intended for adult cigarette smokers. The company says it supports legislation to raise the minimum purchase age to 21. It also unveiled a plan on Thursday to install an electronic age-verification system at gas stations and convenience stores intended to curb illegal sales to minors.

Source: Slashdot.org

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Federal Trade Commission • Juul (electronic cigarette) • Marketing • Federal Trade Commission • Electronic cigarette • Juul (electronic cigarette) • Marketing • The Wall Street Journal • Transparency (behavior) • Government agency • Regulation • Juul (electronic cigarette) • Company • Product (business) • Tobacco smoking • Law • Sales •