New York, NY USA — The Content Marketing Institute (CMI) just announced TopRank Marketing and Sprinklr won a 2024 Content Marketing Award for “Across the Socialverse 2023: B2B Social Influence.” The Content Marketing Awards, presented each year by CMI, is the largest and longest-running international content marketing awards program in the world for content creation, distribution, and innovation.

The Content Marketing Awards recognize the best content marketing projects, agencies, and marketers in the industry each year. This year’s panel of all-star judges reviewed nearly 1,000 entries to determine the best of the best in content marketing excellence.

The 60 categories recognize all aspects of content marketing, including the best in strategy, automation, research, social media, video, editorial, illustration, design and much more, across many different industries from healthcare to manufacturing, from B2B to B2C. 

“It’s been another great year of content marketing excellence,” shares Stephanie Stahl, managing director, Content Marketing Institute. “The winning marketers and brands prove that content — strategic, compelling, informational, and inspiring content — is at the heart of any great marketing program. These winners showcase some of the most innovative and successful content and experiences in the marketing industry. We are honored to award their hard work and share their amazing projects with our content marketing community.”

The Socialverse campaign, developed by TopRankMarketing and Sprinklr, took shape as a documentary-style masterclass hosted by social media thought leaders, helping Sprinklr expand to new audiences and build resonant awareness around their powerful new AI-integrated Self Serve Plan offering. 

“It’s an especially big honor to be recognized among a field of finalists in this category that featured several very impressive and high-scale B2C influencer campaigns,” says TopRank Marketing CEO Donna Robinson. “This really is a sign of how far B2B influencer marketing has come, and where it’s going.”

As winners of Best Use of Influencer Marketing, TopRank Marketing – Sprinklr are now in consideration for Project of the Year. Finalists and winners for that category — along with Branded Campaigns of the Year, Agencies of the Year, and Content Marketers of the Year — will be announced in September and winners will be celebrated at Content Marketing World, October 21-23 in San Diego, California. 

About TopRank Marketing

Founded more than 20 years ago, Minnesota-based agency TopRank Marketing has long been a leading force in the B2B influencer marketing practice, producing the annual B2B Influencer Marketing Report and partnering with big brands around the globe to plan and execute winning strategies.

About Content Marketing Institute

Content Marketing Institute (CMI) exists to do one thing: advance the practice of content marketing through online education and in-person and digital events. We create and curate content experiences that teach marketers and creators from enterprise brands, small businesses, and agencies how to attract and retain customers through compelling, multichannel storytelling. Global brands turn to CMI for strategic consultation, training, and research. Organizations from around the world send teams to Content Marketing World, the largest content marketing-focused event, the Marketing Analytics & Data Science (MADS) conference and CMI virtual events, including ContentTECH Summit. Our community of 215,000+ content marketers shares camaraderie and conversation. CMI is organized by Informa Connect. To learn more, visit www.contentmarketinginstitute.com.

About the author

Debbie Friez is the agency's Associate Director of Social and Influencer Marketing. Her 9+ years at TopRank Marketing, plus her diverse background in public relations and business development helps her lead our social media and influencer marketing teams. Debbie works closely with our robust network of B2B influencers across a variety of industries, providing influencer marketing program management and consulting for our top B2B tech and enterprise brands. She also is one of the best friends you can find, who is always in the know on the best restaurants, and happenings around Minneapolis.