Loopr PR & Marketing has launched Loopr Partners as an advisory practice to help game startups with fundraising, publishing, and M&A services.

This move marks a strategic expansion for Loopr, leveraging its decade-long expertise in the gaming sector to nurture the next generation of gaming innovators.

Loopr Partners will collaborate with gaming startups, offering expertise and marketing support to aid in their growth trajectory. With the agency’s network and experience, it aims to provide startup founders with valuable connections and opportunities, assisting them in navigating the complexities of going to market, publishing games, scaling platforms, and achieving long-term goals.

The services offered by Loopr Partners include fundraising. Drawing on a robust network of over 150 strategic and financial investors, Loopr Partners facilitates funding for companies starting from $5 million and beyond.

The company also streamlines negotiations involving strategic stakes, publishing contracts, and long-term buyout options, ensuring mutually beneficial agreements for all parties involved.

And Loopr Partners acts on behalf of established companies valued at $10 million or above, offering comprehensive support throughout the M&A process, from document preparation to closure, to ensure the discovery of the ideal long-term partner.

Focused on aiding major enterprises seeking market expansion, Loopr Partners leverages its unique position within government programs to extend a broad and extensive global reach.

Founder of New York-based Loopr, Wahid Lodin, said in a statement, “While many practices in gaming focus on helping developers publish a title, Loopr Partners invests strategically in all forms of gaming startups. This goes from traditional developers to new forms of innovative technology. No idea is too bold or too little.”

Loopr Marketing has five people, and the company will add a trio of experts to the advisory board and have five people altogether. It will be a new division, and it has three signed clients that will be announced later this year.

Previously, Loopr Marketing helped clients with fundraising (as an extension of the business). Thus far, Loopr has helped clients secure $13 million in funding, Lodin said.

“The success we have seen from our marketing helping fundraising is what led us to ultimately expand our business as an investment and publishing advisory,” Lodin said.