Cannes Lions has been trying to improve diversity, and it seems to be working.

Najoh Tita-Reid, global chief marketing officer, Logitech



Insider

"A couple of things have changed at Cannes. It is far more diverse than it has ever been. It is wonderful to see Cannes take the time to be intentional about who is here, who gets to create, and whose voices are heard.

I am very happy to say one of the things that's changed is that DEI is a much bigger priority." 

-Najoh Tita-Reid, global chief marketing officer, Logitech

Some advertising budgets are actually increasing.

Tim Mapes, chief marketing and communications officer, Delta Air Lines



Insider

"Delta's advertising spend is growing. Certainly we've had the famine; this is a bit of the feast where we're back into a very robust economy and we believe there's $300 billion of what our CEO Ed Bastian calls 'revenge spending' with travel.

We play the long game at Delta and strategically are investing into premium, elevated products and services that are the fastest-growing elements of the things that the consumers want from [us] right now." 

-Tim Mapes, chief marketing and communications officer, Delta Air Lines 

TikTok works — for the right brands.

Samantha Maltin, EVP, chief marketing and brand officer, Sesame Workshop



Insider

"I feel like the world was waiting for 'Sesame Street' to arrive to TikTok. In 72 hours we had a million views and the audience has just exploded.

Between really tapping into our nostalgia, our bank of content for over 50 years, to using our little furry red friend, Elmo, or Grover, in a trend that is hot on TikTok today and being relevant to this generation, really allows us to go in so many new directions." 

-Samantha Maltin, EVP, chief marketing and brand officer, Sesame Workshop

CMOs are transforming into chief growth officers.

Remi Kent, CMO, Progressive Insurance



Insider

"The biggest change for CMOs is the shift from creativity and just the central focus on marketing, to really being the CEO's chief growth officer, and really identifying white spaces and new places to grow the business and the enterprise." 

-Remi Kent, CMO, Progressive Insurance

AI presents opportunities to create brand content at scale.

CMO, MassMutual



Insider

"There's a lot of opportunity for efficiencies in generating content [with AI], whether it's thought leadership, it's quick blog content, or it's just doing a lot of the [business as usual].

I think it's going to be really easy for us to double or triple the size of our ongoing content, and much easier for us to create an update on real-time content when different things happen in the economy."

-Jennifer Halloran, CMO, MassMutual