Valuegraphics is a new consumer research tool to understand what customers really want.

On October 7, PayPal's digital event will present exclusive insights about how marketers can leverage valuegraphics data.

David Allison, bestselling author and founder of The Valuegraphics Project, will serve as the keynote speaker.

Registration for "How Innovative Marketers are Reaching Customers Based on Core Values" is now open.


Smart marketers know that their customers are more than a list of demographic data and past purchase decisions. The key to attracting and keeping loyal customers is appealing to their core values. What is their reason for getting up in the morning? Maybe it's career ambition, social status, or a commitment to sustainable living. 
Innovative marketers are layering valuegraphics — a new global mapping of core human values developed by bestselling author David Allison — onto existing demographic and psychographic data. This means targeting messaging and customer experiences on a more human level, based on behavioral science data that points to the drivers behind how people make decisions.
On Thursday, October 7, PayPal and Insider will host a free virtual event featuring Allison and PayPal's senior director of product marketing, Carol Hargrave. The keynote will present exclusive insights into how valuegraphics can affect purchasing decisions from a large-scale research study of PayPal shoppers across sectors and platforms.
What you will learn: 
The latest behavioral science around values and purchasing decisions.  
How to utilize specific CX and UX tactics to drive customer acquisition. 
Actionable ways to leverage valuegraphics data through customer touchpoints.

Registrants will also receive a digital copy of Allison's bestselling book, "We Are All the Same Age Now: Valuegraphics, and the End of Demographic Stereotypes."  
Full event details: "How Innovative Marketers are Reaching Customers Based on Core Values," Thursday, October 7, 2021. Registration (above) is free. 
This post was created by Insider Studios with PayPal.

Source: Business Insider

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