We’re further improving Display & Video 360’s forecasting tool by adding support for programmatic deals. In a few weeks, you'll be able to include deals in your deduplicated reach estimate, which already includes open auction and YouTube. This is particularly helpful for media planners working with brands that want to connect with TV viewers because most connected TV ads are secured via deals. With this added functionality, planners will be able to more easily answer questions such as, “How much incremental reach could I get by combining a network CTV deal with YouTube reservation and open auction video ads?”



Source: Blog.google

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